Outdoor Advertising boards are available for everyone – starting from private persons who use one board (for example to publish their personal wishes), through campaigns visible in a few locations directing their customers (for example to a café), to much larger campaigns. You should be aware that the price of a campaign is affected by its date, duration, and location of the advertising board. For example: if you are planning a 28-days long campaign at a screen in the center of a large city, visible in December, the costs of reaching the potential customers will be higher than in the case of 14-days long campaign, visible in February, at a screen placed by a road leading to a small town.

In order to determine the number of screens in a campaign, we consider your needs, your goals and we adjust the solutions to your budget. If you wish to indicate the way to reach your point of interest, a few directing screens will be sufficient, showing your customers the way to reach you. If you wish to promote a new product to be sold all around Dubai, UAE- a wide range campaign would let it reach the customers from your target group.

Before planning the campaign, we define its nature and goal together (for example presenting the offer, increasing sales in a given group, image improvement). We verify the groups of recipients, adjust the number of screens and range, ensuring that your campaign is effective. The budget is important while planning the campaign, so the above issues have to be defined in order to adjust the solutions we offer to your needs.

We plan the campaign on the basis of the collected data. We pay particular attention to the areas where your customers may go. We consider points of interest, namely the locations popular for the public (for example shopping center’s, business areas, residential areas, service points). The format and location of the boards are selected considering the target group and the advertisement content.

Our Graphic Department checks compliance of the graphics creation for OOH (few words, simple font, distinctive color’s, characteristic graphic elements) and suggest the necessary corrections. If needed, we conduct graphic design tests before starting the campaign.

Upon your request, we can conduct post-test surveys determining the effectiveness of the campaign.

The campaigns are installed at the screens in accordance with the agreed dates, for example on 1, 14/15 day of the month (provided that all requirements of the agreement are met until that date). To start a campaign, it is necessary to to the local authority approval and generally all the artworks should contract 50% Arabic and 50% English. Once we secure the Municipality approval, we can than proceed for printing and installation, you should send a graphic design consistent with the specifications, seven working days before the campaign begins. If we conduct the entire campaign, we act according to the schedule agreed upon with you.

In exceptional situations beyond our control, for example rainfall, strong wind, the period required for placing the posters may be longer. We will inform you about such changes as soon as possible.

The campaigns may last for 14 or 28 days, and start at the beginning or in the middle of a given month. The duration of the campaign should be adjusted to your goal. For example, if you announce a temporary promotion of your product, a 14-day long campaign would be best.

If you notice that your campaign poster is damaged, you should contact a consultant who will notify the technical department and the maintenance department about the need to correct the advertisement (this is why we need the reserve posters). Our teams constantly monitor the presentation quality of all campaigns and if they discover any damage (vandalism, strong wind, etc.), it is corrected as soon as possible.

We are your designer, printer and installer. Unlike other companies, our services are inclusive. No need to worry about extra charges, fees, or other expenses beyond your monthly contract payments.

Outdoor advertising, also known as out-of-home advertising, is advertising that reaches consumers when they are outside their homes. The Outdoor Advertising Association of America says that’s where consumers spend 70 percent of their time.

The Benefits of Using Outdoor Advertising for Promoting Brands. In today’s world, outdoor channels are in demand as they reach a wide number of people and create a long lasting impression of your brand. People spend more time outside their homes. This enables outdoor channels to communicate with them effectively.

Advantages of billboard advertising. Billboard advertising is part of the large format outdoor arena. A media that’s transforming the landscape we live in and visibly changing the look of our towns and cities. Billboards are a great way to reach the masses – to reach where they live, commute, work and socialize.

In addition to billboards, you can also opt for vehicle graphics or wall and window graphics to advertise your business. I wish you the best in your business! The purpose of billboards is to create awareness. They are effectively used to broadcast the services of your business.

Out-of-home (OOH) advertising or outdoor advertising, also known as out-of-home media or outdoor media, is advertising that reaches the consumers while they are outside their homes.